Hybrid Wars: Toyota To Sell Two Prius Models

Hybrid Wars: Toyota To Sell Two Prius Models

TOKYO — Toyota will continue to sell the current Prius when the revamped version goes on sale in May in an unusual move likely to help the top-selling hybrid ride out a threat from rival Honda.

Toyota Motor Corp. President Katsuaki Watanabe said Thursday there is demand in the Japanese market for both the third-generation Prius and the smaller model that’s already on sale.

He declined to give details, including overseas plans. But his comment is the first from Toyota confirming recent Japanese media reports that the current Prius gas-electric hybrid will continue to be on sale, partly to match the cheap price of Honda Motor Co.’s new Insight hybrid.

Prius faces an unprecedented challenge from the Insight, which starts at 1.89 million yen ($19,000) in Japan, and $19,800 in the U.S. The Prius now sells for $22,000 in the U.S. and 2.3 million yen ($23,000) in Japan.

Watanabe said Toyota has been slashing costs on hybrids to almost a fourth of the early costs. He declined to give details on pricing, adding Toyota will give an explanation when the new model is unveiled, expected in May.

via Hybrid Wars: Toyota To Sell Two Prius Models.

Post to Twitter

Share

Filed Under: Energy

RSSComments (0)

Trackback URL

Leave a Reply

You must be logged in to post a comment.

  • Thom’s Blog
    Thom plus logo

    If we don't change our ways soon...

    A new report by the Royal Society, chaired by Nobel prize-winning biologist Sir John Sulston warns that world population must be stabilized and consumption in wealthy nations must be reduced or the entire planet is in big trouble. As the report reads: "The number of people living on the planet has never been higher, their levels of consumption are unprecedented and vast changes are taking place in the environment. We can choose to rebalance the use of resources to a more egalitarian pattern of consumption... or we can choose to do nothing and to drift into a downward spiral of economic and environmental ills leading to a more unequal and inhospitable future."
    This is the same warning that President Jimmy Carter gave Americans back in the 1970's - but it was ignored when Ronald Reagan came to power with a "more positive" message basically telling Americans we can do whatever we want. And then after 9/11 - Bush told us all we should go shopping and consume ever more.
    And now with corporations calling the shots in Washington - long-term sustainability of the planet takes a back seat to short-term profits. If we don't change our ways soon - and embrace clean, alternative energy and educate women around the plant - then we all could be headed for a rough century.
    -Thom
    (Is there any chance we will learn in time? Tell us here.)
  • LEGALIZE Democracy

    " We the corporations" On January 21, 2010, with its ruling in Citizens United v. Federal Election Commission, the Supreme Court ruled that corporations are persons, entitled by the U.S. Constitution to buy elections and run our government. __________

    MOVE to AMEND

    a project of the CAMPAIGN TO LEGALIZE Democracy

    Help end Corporate personhood