Health Insurers Caught Paying Facebook Gamers Virtual Currency To Oppose Reform Bill

Health insurance industry trade groups opposed to President Obama’s health care reform bill are paying Facebook users fake money — called “virtual currency” — to send letters to Congress protesting the bill.

Here’s how it’s happening:

Facebook users play a social game, like “FarmVille” or “Friends For Sale.” They get addicted to it. Eager to accelerate their progress inside the game, the gamers buy “virtual goods” such as a machine gun for “Mafia Wars.” But these gamers don’t buy these virtual goods with real money. They use virtual currency.

The gamers get virtual currency three ways:

* Winning it playing the games

* Paying for it with real money

* By accepting offers from third-parties — usually companies like online movie rentals service Netflix — who agree to give the gamer virtual currency so long as that gamer agrees to try a product or service. This is done through an “offers” provider — a middleman that brings the companies like Netflix, the Facebook gamemakers, and the Facebook gamemaker’s users together.

Full Story Health Insurers Caught Paying Facebook Gamers Virtual Currency To Oppose Reform Bill.

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    If we don't change our ways soon...

    A new report by the Royal Society, chaired by Nobel prize-winning biologist Sir John Sulston warns that world population must be stabilized and consumption in wealthy nations must be reduced or the entire planet is in big trouble. As the report reads: "The number of people living on the planet has never been higher, their levels of consumption are unprecedented and vast changes are taking place in the environment. We can choose to rebalance the use of resources to a more egalitarian pattern of consumption... or we can choose to do nothing and to drift into a downward spiral of economic and environmental ills leading to a more unequal and inhospitable future."
    This is the same warning that President Jimmy Carter gave Americans back in the 1970's - but it was ignored when Ronald Reagan came to power with a "more positive" message basically telling Americans we can do whatever we want. And then after 9/11 - Bush told us all we should go shopping and consume ever more.
    And now with corporations calling the shots in Washington - long-term sustainability of the planet takes a back seat to short-term profits. If we don't change our ways soon - and embrace clean, alternative energy and educate women around the plant - then we all could be headed for a rough century.
    -Thom
    (Is there any chance we will learn in time? Tell us here.)
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