Buzz Changes: Google Drops Auto-Following, Adds Better Disable

Google product manager Todd Jackson apologized on Saturday for “the concern we’ve caused” with the roll-out of Google Buzz, and promised a series of significant changes to the company’s new social-networking service.

“It’s been an exciting and challenging week for the Buzz team. We’ve been getting feedback via the Gmail help forums and emails from friends and family, and we’ve also been able to do something new: read the buzz about Buzz itself,” Jackson wrote in a blog post. “We quickly realized that we didn’t get everything quite right. We’re very sorry for the concern we’ve caused and have been working hard ever since to improve things based on your feedback. We’ll continue to do so.”

Jackson announced three major changes.

1) Buzz will drop auto-following, and instead suggest people who Gmail users might want to follow when they first sign up for Buzz. “For the tens of millions of you who have already started using Buzz, over the next couple weeks we’ll be showing you a similar version of this new start-up experience to give you a second chance to review and confirm the people you’re following.”

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