In choosing its battle names, the military must know its target audience
OPS_admin | Mar 20, 2010 | Comments 0
In the hypercharged rush of combat, the adrenaline flows and the rhetoric soars. After the “shock and awe” invasion of Iraq, many of the names the military gave early battles were pugnacious: Operation Scorpion Sting, Operation Iron Hammer, Operation Ivy Serpent.
But as the military changed tactics, trying to win over the local population with on-the-ground diplomacy, some nicknames started to soften. Hence Operation Glad Tidings of Benevolence and Operation Together Forward.
Names are important, especially in war. Like a good advertising jingle, war names must be catchy and concise. But above all else, they have to sell — all sorts of things, to all sorts of people: inspiration to the troops, righteousness to Americans at home, partnership to allied countries, peace and promise to non-combatant civilians.
And, to the enemy: We're-coming-to-kill-you aggression.
Full Story: In choosing its battle names, the military must know its target audience – washingtonpost.com.
Filed Under: Fascism, Police State, Authoritarianism
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A new report by the Royal Society, chaired by Nobel prize-winning biologist Sir John Sulston warns that world population must be stabilized and consumption in wealthy nations must be reduced or the entire planet is in big trouble. As the report reads: "The number of people living on the planet has never been higher, their levels of consumption are unprecedented and vast changes are taking place in the environment. We can choose to rebalance the use of resources to a more egalitarian pattern of consumption... or we can choose to do nothing and to drift into a downward spiral of economic and environmental ills leading to a more unequal and inhospitable future."This is the same warning that President Jimmy Carter gave Americans back in the 1970's - but it was ignored when Ronald Reagan came to power with a "more positive" message basically telling Americans we can do whatever we want. And then after 9/11 - Bush told us all we should go shopping and consume ever more.And now with corporations calling the shots in Washington - long-term sustainability of the planet takes a back seat to short-term profits. If we don't change our ways soon - and embrace clean, alternative energy and educate women around the plant - then we all could be headed for a rough century.-Thom(Is there any chance we will learn in time? Tell us here.) -
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